About
Every project is built around a clear system, resulting in a cohesive library of assets that scale across web, social, retail, and paid media. The approach balances efficiency and consistency without sacrificing craft, keeping the product front and center wherever the content lives.
The Creative Process
-
Let’s talk big ideas and maybe sip some coffee while we’re at it. This is our chance to meet, chat about your brand, and see if we’re a good fit. You’ll share what you’re looking for, even if it’s still a rough idea, and I’ll ask a few thoughtful questions and probably crack a bad joke. From there, we’ll start shaping a clear direction by digging into your brand, audience, and goals. Just a conversation to kick things off and set the foundation for work that’s intentional, focused, and built to last.
-
Before jumping into the creative deep end, the basics get locked in. A clear proposal outlines what’s being made, when it’s happening, and how everything is scoped and priced, followed by a simple agreement that formalizes the details. This step creates a shared roadmap that aligns expectations and allows the creative work to move forward smoothly.
-
A short questionnaire helps dig a little deeper into your ideas, priorities, and goals. From there, we’ll jump on a call to talk through the creative direction, including how the scenes will look, what messaging and CTAs are needed, and any must-haves for the shoot. This is a collaborative working session designed to align on the details and lock in a clear plan before moving into pre-production.
-
This is where concepts from the strategy session turn into a clear game plan. A pre-production treatment is created outlining the visual direction, including mood boards to set the tone, shot lists that cover every angle, and voiceover scripts when needed. This step makes it easy to see how everything will come together before production begins.
-
With products in hand and the studio prepped, production is where everything comes together. Sets are built, lighting is dialed in, and custom rigs, props, sliders, and high-speed cameras are used to capture the shots planned in pre-production, with a focus on control, consistency, and getting the details right on set. Production can be viewed remotely, allowing you to check in, ask questions, and see the work take shape in real time without needing to be on site.
-
Post-production is where everything gets refined and brought together. Editing, color correction, retouching, motion graphics, music, sound design, and voiceover integration are handled with care so each asset feels intentional and cohesive. The focus is on clarity, pacing, and detail, making sure the final content shows up strong and ready for wherever it’s meant to live.
-
Final assets are delivered polished and ready for use, so you can see the full picture at once and how everything works together. The pre-production plan keeps things aligned from the start, which means revisions are typically limited to small tweaks rather than structural changes. If anything needs adjusting, just say the word. Once approved, assets are delivered organized and ready to plug directly into launches, campaigns, or ongoing content needs.
Meet The Founder
Tyler Lidwell
Founder, Commercial Director & Producer
I help CPG brands create crave-worthy content that puts your product front and center and maybe even earns a few “🔥” comments along the way. From early brainstorming to final delivery, every project lives at the intersection of eye-candy and intent.
Most days, you’ll find me geeking out over lighting, building custom rigs, or chasing the perfect splash shot. I'm obsessed with the little moments that make people do a double-take. Tabletop is my specialty, and food and beverage is where I do my best work.
If you care about making things with purpose and personality, we’ll get along great. Got a unique idea, campaign, or product launch coming up? Let’s make it happen.
- Tyler