About Us
As filmmakers and storytellers, we're all about fresh ideas and originality. We don't stick to the usual; we're always looking for new angles to take commercial storytelling to the next level. Our creative process has seven key steps, carefully designed to make sure every project shines. Find out how we can create unique content just for your brand. With our proven process, you can expect fantastic results that set your brand apart from the rest. Take a look below to explore our process and meet our team!
Our Creative Process
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Nice to meet you and thank you for your inquiry! We delve deep into understanding your brand identity, objectives, and audience. This initial exploration sets the foundation for our creative journey, ensuring what services you’re interested in with your vision and goals in mind.
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Before diving into the creative process, it's essential to establish a solid foundation through a clear proposal and project agreement. This phase sets the stage for collaboration, ensuring alignment on project scope, timelines, deliverables, and budgetary considerations.
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We'll provide you with a questionnaire form to further explore the initial ideas discussed during our discovery call. Once it’s submitted, we'll meet to develop creative video and photo concepts in more detail. Together, we'll collaborate on defining scenes, selecting necessary set design materials, determining the mood and pacing of the videos, outlining key takeaways for viewers, specifying content usage, and addressing any additional considerations.
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Taking the ideas we talked about from our conversation in the strategy meeting into the beginning stages of action. We’ll develop a pre-production treatment for you to review and sign off on. This includes a mood board, detailed shot lists, and voiceover scripts if needed to help you gain a better understanding of what the final produced content will look like. Once approved, you'll send your products to our studio. We'll then schedule production dates for filming and photography for your custom production.
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Your beautiful products are now in our hands at the studio and ready to be put on camera. Now it’s time for "Lights, Camera, ACTION!”. You also have the option to remotely join the shoot if you'd prefer. We meticulously craft the set assembling lighting fixtures, set design materials, cameras, sliders, tripods, and any additional equipment essential for capturing your content.
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While much of the groundwork has already been completed, the most time-intensive tasks occur during the post-production phase. It's during this stage that your videos and photos are brought to life through handling things such as color correction, retouching footage or stills, adding music, sound effects, voiceovers, incorporating text, and creating custom motion graphics.
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You'll now have a chance to review and share your thoughts with us on the rough drafts we send you. Since everything was signed off on in pre-production, there typically aren't major changes that occur at this stage. If needed, we'll make minor revisions to your liking. Upon approval, it’s time to do a happy dance. Your content is ready to be shared with the world!