WHAT WE DO
We create tabletop photo and video content for food, beverage, and health & wellness CPG brands. From commercial campaigns to product pages and paid media, every asset is built to perform and reflect the true quality of your brand.
WHAT IT LOOKS LIKE
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We start by understanding the goal. Who it’s for, where it lives, and what it needs to accomplish.
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Direction takes shape. Messaging, visual tone, pacing, and performance are defined before anything is built.
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Shot lists, lighting plans, and creative treatments map the details so nothing feels accidental on set.
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Controlled light, high-speed capture, and intentional movement. Real products, filmed practically in studio.
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Editing, color, sound, and final polish bring everything together so the work feels cohesive and ready to move.
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Assets formatted and ready to move across paid, retail, and digital placements.
Tyler Lidwell
Founder, Commercial Director & Producer
I direct and produce commercial work for CPG brands, mostly in the food and beverage space.
I spend a lot of time in the studio testing things. Shooting something five different ways just to see what changes. I like the process just as much as the final frame.
Tabletop is where I feel most at home. I enjoy taking everyday products and finding ways to make them feel alive on screen.
Outside of commercial work, I’m usually with my wife and our cats, mourning another Steelers playoff exit, or shooting film.
View my alter ego → @tylerlidwell
- Tyler
Atreyu Hasenstab
Gaffer, Food & Drink Stylist
I work with lighting and handle food and drink styling on set, usually obsessing over the small things most people wouldn’t notice.
I studied Film and Television at the University of Arizona and have spent the last seven years working productions both small and large. I’ve also been recognized by Adobe as an award-winning video editor.
When I’m not dialing in a slow motion explosion shot or styling the perfect chocolate drip, I’m thinking about how it all comes together on camera. I also keep a close eye on set safety when Tyler gets too ambitious.
- Atreyu
