
About Us
Generic cookie-cutter content? Not our style. Trend-chasing just for virality? Hard pass. We’re here to make your brand look exceptional and your products feel truly one-of-a-kind through short bite-sized blockbuster stories. Our seven-step process keeps creativity flowing and ensures every project shines. Scroll down to see how we bring it all together.
Our Creative Process
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Let’s talk big ideas…and maybe sip some coffee while we’re at it. This is our chance to meet, chat about your brand, and see if we vibe. You’ll tell me what you’re looking for (even if it’s just a rough idea), I’ll ask a few thoughtful questions (and probably crack a bad joke), and together we’ll start shaping the vision. We’ll dig into your brand, audience, and goals - but in a no-pressure, no-jargon kind of way. Just a real conversation to kick things off and see where the creative road might take us.
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Before we jump into the creative deep end, we like to get the basics locked down. That means a clear proposal laying out what we’re making, when it’s happening, and how much it’ll cost. No surprises, just a simple roadmap so we’re both on the same page before the fun begins.
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I’ll shoot over a short questionnaire to dig a little deeper into your ideas. Then we’ll jump on a call to brainstorm the creative bits. This entails how the scenes will look, what messaging & CTA's are needed, plus any must-haves for the shoot. It’s a collaborative session to make sure our ideas are aligned before we dive into pre-production.
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Now we’re about to turn those concepts from our strategy session into a game plan. I’ll whip up a pre-production treatment for you including mood boards that set the vibe, shot lists that cover every angle, and voiceover scripts if we need ‘em - so you can see exactly what the finished deliverables will look like before we hit record. Once you give it a thumbs-up, send your products to our studio, and we’ll lock in production dates. Think of this step as building the blueprint before we start constructing your brand’s masterpiece.
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Your stunning products are in our hands, stored in the studio, and ready to steal the spotlight. Cue the classic “Lights, Camera, ACTION!” This is where the magic happens. We’ll build the perfect set with killer lighting, eye-catching props, high-speed cameras, sliders, tripods, and every custom rig & gadget needed to capture jaw-dropping content. And guess what? If you want to be part of the action but can’t make it to the studio, just jump on remotely and watch the whole thing unfold live.
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This is the heavy lifting stage where we polish your videos to perfection. Expect precise color correction, meticulous retouching, custom motion graphics, plus music, sound design, and voiceover integration, all bringing your product to life right before your audience’s eyes.
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We’ll send over the rough drafts so you can check them out and share your thoughts. Since we nailed all the details earlier, big changes are rare, but if you want tweaks just say the word. Once you give the thumbs-up get ready to celebrate and throw some virtual confetti. Your videos are ready to light up screens and freeze thumbs in their tracks.
Meet Our Team
Tyler Lidwell
Founder, Commercial Director & Producer
I help CPG companies make crave-worthy looking videos that sell your brand's products and maybe even get a few “🔥” comments along the way. From early brainstorming sketches to final exports, I make sure commercials hit that sweet spot between beautiful and strategic.
Most days, you’ll find me in the studio geeking out over lighting setups, experimenting with custom rig builds, or shooting the perfect splash shot. I'm obsessed with the little moments that make people do a double-take. Tabletop is my specialty, and food and beverage is where I live.
I love turning great products into bold visual stories with unique angles and flavorful detail. If you care about doing things with purpose and personality, we’ll get along great. Got a unique idea, campaign, or product launch coming up? Let’s make it happen.
- Tyler
Atreyu Hasenstab
Gaffer, Food & Drink Stylist
I work alongside Tyler to keep production running smoothly and ensure every shot is dialed in to perfection. From lighting setups to set design, I’m focused on the details that make a visual truly shine - things like dust, reflections, wrinkles, droplets, or the perfect sheen on a glass.
While Tyler directs and frames each scene, I handle lighting, composition, and set safety, ensuring everything looks and functions flawlessly. With a Bachelor of Fine Arts in Film and Television from the University of Arizona and five years of experience across large-budget productions, I’ve built a sharp eye for both the technical and creative elements of production.
When I’m not styling a drink or dialing in the perfect bounce, you’ll probably find me in an editing bay, where I’ve been recognized as an Adobe award-winning editor.
- Atreyu