Brief
Bare Bones came to us looking to refresh their product video for Instant Bone Broth, their core hero product. During our call, they mentioned a new product launch called Elevated Drink Mix and asked if we could take that on as well. With plenty of past experience working with powdered formats, we were all in.
Solution
We treated the project as a cohesive product system rather than a single hero spot, building individual commercials for each SKU while maintaining a shared visual language across the lineup. Framing, color blocking, and ingredient-driven moments helped each product feel distinct while clearly belonging to the same brand family.
Liquid motion, bold backgrounds, and clear on-screen messaging reinforced key benefits without slowing pacing. Every deliverable was designed to remix easily across placements while keeping the tone sharp and unmistakably Bare Bones.
Results
A modular campaign that allowed Bare Bones to highlight multiple products with consistency across channels while preserving individual SKU identity.
4x 30s Hero Brand Films
4x 15s Product Videos
16x Video Clips
32x Retouched Photos
All Aspect Ratios Included