Brief

IQBAR brought us on to help roll out a full packaging refresh across their entire lineup - IQBar, IQMix, and IQJoe. They needed a ton of content that showed off the new look with clarity, high energy, and just the right amount of polish. Everything had to hit across social, Amazon, and their website.

Solution

We gave IQBAR a full-blown video buffet designed to let the new packaging do the talking. Elevated food styling, slow motion moments, and snack-worthy angles were used to showcase the refreshed lineup clearly and confidently from every side. Each spot was carefully storyboarded with consistent shot structure so the content felt unified across the campaign, while still allowing each product to stand on its own.

By anchoring everything to a shared visual approach, the refresh rolled out as one cohesive system rather than a collection of one-offs. The result was a wide range of assets that felt intentional, scalable, and ready to live across social, Amazon, and product pages without losing clarity or brand recognition.

Results

The campaign launched with a cohesive, scalable content library that supported IQBAR’s packaging refresh across social, Amazon, and onsite placements, delivering consistency while staying flexible across touchpoints.

1x 30s Hero Brand Film

3x 30s Product Videos

3x 15s Product Videos

32x Video Clips

45x Retouched Photos

All Aspect Ratios Included

How It’s Made

Bare Bones

Llama Naturals