Brief

IQBAR brought us on to help roll out a full packaging refresh across their entire lineup - IQBar, IQMix, and IQJoe. They needed a ton of content that showed off the new look with clarity, high energy, and just the right amount of polish. Everything had to hit across social, Amazon, and their website.

Solution

We gave IQBAR a full-blown video buffet. Elevated food styling, slow motion shots, and plenty of snack-worthy shots at every angle to show off the new packaging. We storyboarded each spot to have consistent shot structures, so that each video ad felt modular and cohesive across the board - one rebrand, with a ton of assets, and a clear story throughout.

1x 30s Hero Brand Film

3x 30s Product Videos

3x 15s Product Videos

32x Video Clips

45x Retouched Photos

All Aspect Ratios Included

Results

“Tyler was fantastic to work with. Extremely easy to communicate with and the final product was exactly what we were looking for. Lidwell Creative has high quality production value and I couldn't recommend them more! We will absolutely love to work with them again in the future.”

- Kara Caso, Creative Director at IQBAR

How It’s Made

Bare Bones

Llama Naturals