ABOUT THE PROJECT: Bivouac Ciderworks Rose Cider

Bivouac Ciderworks offers handcrafted in North Park, San Diego, and blended with the adventure and spirit of the West Coast. True Lover’s Rose Cider was the hard cider we chose to showcase visually. Through many strategy meetings and pre-production research, Biv wanted a standout piece of content that touched on their core brand value, where outdoor adventure meets elegance. With an elegant can design and set design juxtaposed against the rugged imagery of rock climbing hands in our commercial, the outcome perfectly captures the essence of 'Rugged Meets Refined'.