ABOUT THE PROJECT: Beckon Ice Cream For Kroger & Walmart

Beckon Ice Cream launched into Kroger and Walmart during the spring season of 2022. As part of the new distribution into new retailers nationwide, they contacted us and needed scroll-stopping video content to help amplify and aid their marketing push. Upon getting more of an idea of what flavors/sizes they were selling, we agreed to produce a master product commercial of their four top-selling pint-size flavors for the web, as well as four individual product videos to advertise for social media. Aside from the richness of the ice cream and upbeat song selection for each of these assets, the true cherry on top was adding their slogan to each of the content pieces. Warning: don’t watch this if you want ice cream.