Brief
Grüns needed a set of short-form video assets that could live across product pages, paid media, and social. The goal was to create visuals that felt warm, natural, and cohesive with their existing lifestyle photography, while clearly communicating flavor, texture, and product personality. The content needed to stay flexible across placements and aspect ratios without losing clarity or brand feel.
Solution
Immün was approached as a controlled studio system rather than a single hero moment. Each video explores a different aspect of the product, clarity, texture, motion, and scale, while maintaining a consistent visual language across the set.
Warm, directional lighting and natural surfaces kept the frames clean but inviting, with film grain and light leaks adding a subtle, sun-washed feel. Playful motion and probe-lens shots moving inside and outside the bag introduced depth and energy without overwhelming the product.
Results
The Immün content delivered a flexible library of warm, product-forward assets that feel at home across Grüns’ digital ecosystem. The videos complement existing lifestyle photography while giving the Immün gummies a distinct, flavorful presence.