Brief
CauliPuffs reached out looking for clean, standalone video clips to feature on their Amazon product pages for each flavor. As a growing snack brand with bold colors and five flavor SKUs, they wanted quick, punchy visuals that could bring their puffs to life on screen. The shots needed to be minimal and consistent, while leaving room to add text or callouts later on.
Solution
We designed each setup to be quick, clear, and visually distinct. Five flavors, five color-matched backgrounds, all lit and framed to maximize clarity and texture. Using a mix of overhead rigs, macro lenses, and clean compositions, we captured pouring shots, hand grabs, and puff fly-ins with just enough motion to feel playful without overpowering the frame. The final library gave CauliPuffs a range of content they could use across Amazon, brand videos, and future campaigns.