Brief
CauliPuffs reached out looking for clean, standalone video clips to feature on their Amazon product pages for each flavor. As a growing snack brand with bold colors and five flavor SKUs, they wanted quick, punchy visuals that could bring their puffs to life on screen. The shots needed to be minimal and consistent, while leaving room to add text or callouts later on.
Solution
We designed each setup to make the product instantly understandable on screen. Negative space compositions, intentional hand interaction, and bold backgrounds kept the bag, puff shape, and flavor color clear at a glance, while overhead pours and macro texture shots highlighted crunch without distraction.
Each clip was built to work on its own or as part of a set, communicating quickly and looping cleanly across ecommerce and paid placements. The result was a focused library that stayed flexible for copy, callouts, and future updates while keeping the product front and center.
Results
CauliPuffs walked away with a focused set of punchy assets built to live cleanly across Amazon and ecommerce placements. The final library delivered visual consistency across flavors while giving the brand a scalable foundation for ongoing product storytelling.