Brief
Caulipuffs brought us in to launch Caulitos, a new chip-style snack expanding beyond their core puff lineup. The goal was to introduce the product and clearly communicate its functional benefits using bold, eye-catching typography.
Solution
We built a picnic scene in the studio, using hard, sun-like lighting to create an outdoor feel while keeping full control over the set. The environment adds context without getting in the way, keeping everything focused on simple, snackable moments.
Product shots are paired with bold on-screen typography to call out key benefits, keeping everything quick to read and easy to follow. Hands, break shots, and close texture details highlight the chip format while reinforcing the crunch and overall feel.
Results
A launch set built around a studio picnic concept, giving Caulitos a more casual, snackable feel while clearly introducing the new chip format.
1× 15s Main Product Spot
3× 6s Video Ad
6x Video Clips
6x Retouched Photos
All Aspect Ratios Included