Brief
This one started with a cold DM to Patrick Schwarzenegger on LinkedIn. A few months later, the MOSH team reached out looking for a production partner to bring a campaign to life for a 15-second brand TVC, built for major platforms like YouTube and Amazon.
Solution
To bring the campaign to life, we blended out-of-studio lifestyle footage with controlled tabletop moments to balance authenticity and clarity. Natural performance moments paired with stylized ingredient details helped reinforce MOSH’s Brain + Body Fuel positioning.
Careful lighting, texture-driven closeups, and measured motion elevated the bars without over-styling. The visual system was designed to feel cohesive across formats while staying grounded in everyday energy.
Results
The campaign launched across digital, retail, and out-of-home placements, including a Times Square billboard.
