Brief
Sanzo came to us looking to build brand awareness and highlight what makes them different from traditional sparkling waters. Their Asian-inspired flavors like Lychee, Yuzu, and Calamansi deserved a campaign that felt just as vibrant and culturally grounded. To bring that to life, we used thoughtful prop styling such as yin-yang & jade rings, and gold bracelets, paired with a visual approach that was playful, colorful, and unmistakably Sanzo.
Solution
We built a set of high-energy spots designed to bring Sanzo’s flavors and personality to life in a way that felt vibrant, expressive, and unmistakably Sanzo. Bold color-forward backgrounds, playful prop styling, and dynamic liquid moments helped differentiate each SKU while keeping the lineup visually unified.
Fresh fruit splashes, condensation, and hand-driven interactions added movement and texture, while structured tabletop control kept everything polished. The result balanced fun and precision, allowing the content to scale cleanly across paid social, product pages, and Amazon.
Results
A cohesive, flavor-forward content system that maintained brand personality while flexing across social, paid, and ecommerce placements.