Brief

Sanzo came to us looking to build brand awareness and highlight what makes them different from traditional sparkling waters. Their Asian-inspired flavors like Lychee, Yuzu, and Calamansi deserved a campaign that felt just as vibrant and culturally grounded. To bring that to life, we used thoughtful prop styling such as yin-yang & jade rings, and gold bracelets, paired with a visual approach that was playful, colorful, and unmistakably Sanzo.

Solution

We built a set of high-energy spots that brought Sanzo’s flavors and personality to life. Each setup combined punchy backgrounds, fresh fruit, and bold prop styling to create flavor-forward visuals that felt fun, bright, and never overproduced. Splash shots, pomelo squeezes, condensation drops, and juicy pours kept the energy up without taking things too seriously. The final package included two versions of a 20-second hero spot (one with voiceover, one with CTA text), two 6-second cutdowns, eight standalone video clips, and screen grabs built for Amazon, paid, and social.

2 x 20s Brand Commercial

2 x 6s Social Video Ads

8x Video Clips

10x Retouched Photos

All Aspect Ratios Included

Results

“Such an amazing and creative team! Tyler and his team created a video ad for our sparkling water brand, and both the process and the results were fantastic. Throughout the pre-production, Tyler was super helpful and totally understood our vision, which made it really easy and streamlined once we got to the actual shoot. I was able to attend our shoot in person, and the team was so collaborative and creative; we got all the shots we needed and more! The turnaround during post-production was super quick and thorough. Tyler paid attention to the smallest details and made sure we were happy with the final deliverables. We couldn't recommend Lidwell Creative more! They are a highly talented and creative team that truly understands how to bring an idea to life. Working with them was a wonderful experience, and we love the results!”

- Malu Mirones, Marketing Manager at Sanzo

How It’s Made

MOSH