Brief
After a successful initial brand campaign, MOSH came back looking to introduce their all-new High Protein Bar. The goal was to create a launch-ready campaign that blended lifestyle moments with elevated studio visuals, giving the product both authenticity and impact across digital and retail environments.
Solution
To bring the launch to life, we combined in-studio lifestyle footage with controlled tabletop moments to balance relatability and precision. Performance-driven shots were paired with texture-rich closeups and ingredient-led visuals to highlight the bar’s quality and reinforce MOSH’s Brain + Body Fuel positioning.
Results
A flexible product launch campaign built for Amazon, PDP, and retail environments including Sprouts, Target, and Kroger, with a visual system designed to extend into future brand moments, including a TVC rollout.
1× 21s Main Product Spot
2x 15s Secondary Cutdowns
3× 6s Video Ads
6x Video Clips
8x Retouched Photos
All Aspect Ratios Included