ABOUT THE PROJECT: Podium Nutrition For Target

Podium Nutrition launched four completely new SKUs into Target nationwide in April of 2024. The SKUs were Chocolate Brownie Whey, Vanilla Ice Cream Whey, Creatine, Blue Raspberry Hydration, and Blue Raspberry Pre-Workout. Tasked with adding our creative flair and managing the whole process, we started by understanding that these needed to be attention-grabbing from the start. So, we incorporated punchy animated text to describe the products and paired it with tasty visuals. They needed individual product ads, as well as one master commercial spot. In addition to this, we also supplied the client with thirty 5-second individual highlight clips and thirty 4K screen grabs from the production. What you are about to watch will turn you into an athlete.