Solution

The creative leaned into movement, liquid behavior, and real-world interaction to make the drinks feel as refreshing as they taste. Cracked cans, splashes, pours, and ice-driven moments were captured through carefully controlled setups, including a highly engineered ice chest build that allowed for dynamic motion without losing control.

Behind the scenes, timing, liquid behavior, and camera movement were dialed in precisely to capture moments that felt spontaneous but stayed clean and intentional. The result was a set of visuals that balanced energy and precision, giving Leisure a distinct, playful presence while holding up across ecommerce, social, and large-scale activations.