Brief
Leisure wanted to level up their Amazon presence with a brand video that felt as fun and refreshing as the drinks themselves. With three flavor SKUs, a bold visual identity, and a playful tone, they needed something that delivered energy and clarity without overcomplicating things. The content had to land fast, look great, and leave plenty of room to highlight their key benefits across web, social, and retail placements.
Solution
The creative leaned into movement, liquid behavior, and real-world interaction to make the drinks feel as refreshing as they taste. Cracked cans, splashes, pours, and ice-driven moments were captured through carefully controlled setups, including a highly engineered ice chest build that allowed for dynamic motion without losing control.
Behind the scenes, timing, liquid behavior, and camera movement were dialed in precisely to capture moments that felt spontaneous but stayed clean and intentional. The result was a set of visuals that balanced energy and precision, giving Leisure a distinct, playful presence while holding up across ecommerce, social, and large-scale activations.
Results
A clean, flavor-forward campaign that extended across Amazon, paid social, and a high-visibility NYC taxi activation while maintaining consistency across formats.
1x 30s Brand Commercial
1x 15s Cutdown
1x 5s Reformat For NYC Taxi
8x Video Clips
10x Retouched Photos
All Aspect Ratios Included