Solution

We didn’t overthink it. Leisure wanted something fun, so that’s what we made. Hands reaching into ice chests, cans cracked and clinked, pours that hit just right, and each flavor got its own funky, stylized setup to match. Everything was built to feel chill and refreshing, with just enough breathing room to draw you into the scene. We paired it all with key CTAs that define Leisure - hydrating electrolytes, feel-good ingredients, and zero fake stuff wrapped in an engaging edit built for Amazon, paid social, and even later, we cut down a 5s video for a digital taxi screen in NYC.