Brief

Llama Naturals came to us with a simple ask: make one campaign feel like four. They needed a batch of video ads that stayed consistent across the board, but still let each product do its own thing. With kids and adult SKUs in the mix, we had to keep it clean, clear, and built to scale across web, retail, and paid ads.

Solution

We built a single master shot system that scaled across Llama Naturals’ full lineup of products. Each video followed the same visual flow, with custom color swaps, product-specific voiceover structure, and tailored on-screen messaging to match each SKU.

By locking a similar structure and varying details, the campaign stayed consistent across the board, while still giving each product its own voice. Slow-motion gummy moments, spinning fruits & veggies, onscreen talent, and bold callouts helped maintain energy across placements without sacrificing clarity.

Results

A cohesive rollout of ads that stayed consistent across web, retail, and paid placements while letting each product feel distinct.

1x 30s Brand Commercial

4x 15s Product Videos

12x Video Clips

20x Retouched Photos

All Aspect Ratios Included

How It’s Made

IQBAR

Beckon Ice Cream