Brief
Llama Naturals came to us with a simple ask: make one campaign feel like four. They needed a batch of video ads that stayed consistent across the board, but still let each product do its own thing. With kids and adult SKUs in the mix, we had to keep it clean, clear, and built to scale across web, retail, and paid ads.
Solution
We kept things consistent by building one master shot list that could scale across every one of Llama Natural’s products. Each video ad followed the same visual flow, with custom color swaps, voiceovers for each, and tailored on-screen messaging to match each product. From slow-motion gummy tosses, 8k closeups of the gummies to bold on-screen callouts, every spot worked together while giving each product its own voice.