Brief
Kindling Snacks had just completed a packaging rebrand and needed a new set of video and photo assets to launch the refreshed look across paid media, product pages, and social. The campaign needed to stay rooted in Kindling’s outdoors-driven personality while giving each flavor room to highlight its ingredients, taste, and key product benefits. Everything still needed to feel connected as one brand world.
Solution
The brand film brought Kindling’s outdoor identity into the studio through natural textures, ingredient styling, practical motion, and voiceover that tied the refreshed packaging to a snack made for getting outside.
The flavor spots shifted toward taste and RTBs, using macro details, ingredients, and motion to give each SKU its own personality while keeping the campaign visually cohesive.
Results
The final campaign gave Kindling a flexible library of brand and flavor content built for social, PDPs, and Amazon, while keeping the new packaging and outdoor personality consistent across every placement.
2 x 15s Brand Commercials
4 x 15s Flavor Commercials
14 x 6s Social Video Ads
30 x Retouched Photos
All Aspect Ratios Included