Brief

This one started with a cold DM to Patrick Schwarzenegger on LinkedIn. A few months later, the MOSH team reached out looking for a production partner to bring a campaign to life for a 15-second brand TVC, built for major platforms like YouTube and Amazon.

Solution

To bring the campaign to life, we blended out-of-studio lifestyle footage with controlled tabletop moments to balance authenticity and clarity. Natural performance moments paired with stylized ingredient details helped reinforce MOSH’s Brain + Body Fuel positioning.

Careful lighting, texture-driven closeups, and measured motion elevated the bars without over-styling. The visual system was designed to feel cohesive across formats while staying grounded in everyday energy.

Results

The campaign launched across digital, retail, and out-of-home placements, including a Times Square billboard.

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1x 15s Brand Commercial TVC

1x 15s Reformat For Billboard Placement

8x Video Clips

10x Retouched Photos

All Aspect Ratios Included

How It’s Made

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Sanzo – Brand Campaign